Employer branding isn't for everyone, but creating a new internal brand for UBank employees allowed us to create a unique platform which embraced their company values; Good Different. This EVP included filming an amusing launch video in the guise of a spoof mockumentary called UBankatopia, which helped to launch the brand internally on their new CMS intranet, together with other forms of comms / Employer Branding + CMS + UX + Social Film + Print